Chloe’s Dance-Fitness – A Decade of Growth and Local Authority
From a single weekly class to a city-wide fitness authority, we have worked alongside Chloe’s Dance Fitness for over 10 years to build a brand that packs out venues across Norwich and South Norfolk.
The Brief
When we first began working with Chloe over a decade ago, her business was in its infancy, operating just a single class per week. The primary objective was clear: increase attendance. Chloe needed to transition from a local instructor to a recognised fitness brand. As the business evolved, the brief expanded to include full digital management, scaling her presence across all platforms, and ensuring her website could handle a diverse service offering—from weekly fitness to high-end hen party packages.
The Solution
Multi-Media Content Creation
To reflect the energy and variety of Chloe’s classes, we produced a comprehensive suite of photography and video assets. Chloe offers unique formats that aren't found elsewhere in the area, and it was vital that our media showcased this to "lower the barrier" for new attendees.
Media Production: High-energy video and professional photography used across all digital and physical touchpoints.
Social Media Management & Growth
We didn't just provide the content; we managed the strategy. We took Chloe’s social presence from zero to a highly engaged community of over 1,300 followers. * Active Management: We handle the day-to-day social media presence, ensuring consistent posting that drives class bookings and maintains brand awareness.
Quantifiable Reach: Through a strategic mix of high-quality organic content and targeted ads, we consistently generate thousands of views per month, keeping the brand at the forefront of the local fitness conversation.
Workshop Promotion: For special events, we provide a "360-degree" marketing approach, including bespoke social media campaigns, promotional videos, and physical posters.
Website Development & Managed SEO
We built and continue to manage the Chloe’s Dance Fitness website, ensuring it remains a high-performing conversion tool that attracts hundreds of visitors every month.
Dominating Local Search: Through ongoing SEO monitoring and refinement, Chloe has become the "go-to" choice for people searching for dance fitness in Norwich and the surrounding area.
The Hen Party Project: A major focus was the development of her Themed Hen Party Dance Classes. By building a dedicated Norwich Hen Do Guide and optimising for local search terms, we ensured Chloe ranks at the top for hen party activities in Norwich and Norfolk.
A Strategic Asset for Partners
Our marketing and SEO efforts haven't just benefited Chloe directly; they have made her highly sought-after by gyms and leisure centres. Because Chloe brings a pre-built, digitally engaged audience and a professional brand image, she is a valuable asset to the venues she works with, helping them draw in new customers through her own established channels.
The Results
The impact of this decade-long partnership is best seen on the studio floor. Chloe has grown her schedule from 1 class to over 20 classes per week, with a reputation for regularly packed-out sessions.
By managing the technical, creative, and social heavy lifting—from web hosting to social media strategy - we allow Chloe to focus on what she does best. Today, Chloe’s Dance Fitness is a dominant force in the Norfolk fitness industry, supported by a digital infrastructure that continues to drive growth year after year.
"Triple Threat Media has been with me since the very beginning. They didn't just build me a website; they helped me build a brand that has stood the test of time and keeps my classes full."
— Chloe, Founder of Chloe’s Dance-Fitness
